? Total Internet Users:
• India is the second largest online market ranked just behind China.
• 460 million internet users as on June 2017.
• 77% of urban users and 92% of rural users consider mobile as the primary device for accessing the Internet
• By 2021 there will be 635.8 million internet users in India.
• Total Internet users (by age)
– 2016 data -74% under the age of 35
– 2020 projection – 67% under the age of 35
• Total Internet users (by Gender)
– Men 71% and women 29%
(Source: www.livemint.com, www.en.wikepedia.org)
? Number of users using Social networking :
• 2017 – 196.02 million users
• Projections for 2018 – 226.06 million users
• Projection for 2022 – 370.77 million users
