SEO Trends to Watch Out

SEO Trends to Watch Out For in 2018 With 2018 rightaround the corner, there are several SEO trends that are expected to dominatethe landscape in the immediate future. If 2017 was a banner year in the worldof search engines, 2018 is poised to possibly reinvent and restructure in waysnever seen before. Several of these trends have made their way into themainstream in the last couple of years and are gaining importance among eventhe most casual users. As a complex science that is constantly undergoingchange, it is more important now than ever before to know how to acclimate tothe rules and guidelines of the game.

Search engines have been configurated tomaximize the quality of each search result, with these trends guaranteed toimpact the upcoming year in a major way. The Comeuppanceof SERP Features If you are of theopinion that a high organic ranking is the most efficient way to generatetraffic, it is worth nothing that SERP features are continuing to catch theattention of web surfers and generate click from other organic listings. GoogleSERP has undergone a considerable evolution, which has allowed users to trackratings and monitor features showing up for keywords and rob you of precioustraffic. With the Rank Tracker feature via SEO PowerSuite, users have the powerto track 15 SERP features with rankings in green highlights. By utilizing theSERP Analysis feature, users have the power to gauge SERP feature volatility ona daily basis to track the progress as deemed necessary.

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 Structured Data With theassistance of structured data, it is possible to elevate and enhance searchlistings in many ways by formatting HTML using a specific vocabulary that canbe displayed in SERPs. Utilizing rich snippets can increase the click-throughrate (CTR) of listings up to 30%, and with more diversity and layers involvedin current search results, it is all the more important to stand out from acrowded field of competition.  Voice Search  If you’ve been on the fence about how vital voice search will beto the future of technology, it can no longer be denied that its impactcontinues to rise exponentially. Currently, Google reports 40% of adults and55% of teens are using voice search on a daily basis, with the ratio becomingthe predominant way to search online.

With voice search, it is necessary to usenormal sentences instead of lingo and slang and transforming the manner inwhich people communicate with one another as well as process information. Thejob market has seen a marked rise in digital assistants that are intricatelychanging the way search queries are executed, with 1 of 5 searches coming fromvoice queries. This dramatic change in the market is only the beginning, withmore dramatic shifts and expansion expected in voice search in 2018.

As anintegral part of SEO strategy, voice search necessitates focusing on naturallanguage that matches the conversational tone of the user. There are morepeople using their mobile devices for quick answers as accuracy continues toimprove in digital assistants. Businesses will be able to access new data, withthe expansion of voice search expected to expand more with integration in smarthome hubs. Digital assistants have moved beyond smartphones and taken advantageof the market to produce content rich SEO and content that connects specificbrands with interested users that is useful and relevant.  The Importanceof Linkless BacklinksAcross severalyears, links have been considered the most important trust signal in regards tosearch engines, but those times are nearly a thing of the past as linklessmentions are on the verge of carrying just as much weight. There are alreadysearch engines that are utilizing unlinked mentions to generate improvedrankings and determining the authority of a site. It is only a matter of timebefore Google is known for using the same methods for their own rankings.Artificial Intelligence Machine learning and artificial intelligence are transforming theway search results get ranked, with the ascent of digital assistants and voicesearch offering the ideal conditions to develop AI and endorse SEO strategiesthat remain atop of the latest trends.

Both Google’s deep learningalgorithm and RankBrain are predicted to dramatically affect search landscapes.While there are some search practices that are increasingly more relevant thanothers, currently there is no standardized way to optimize for RainBrain. Whatis crystal clear is the Google’s intentions to develop in this particular areaas innovations loom in the near future, so expect to see even more changes in2018 in the area of machine learning and artificial intelligence.  The Innovation ofVisual Search If voice searchis emerging as a powerhouse trend, then visual search is just as exciting anarea of technological innovation that takes searching to an entirely new level.With the internet becoming more of a visual medium, it is becoming that muchmore important to explore and elevate the power and potential of visual search.There are several major companies in the world of tech such as Pinterest, Bing,and Google that have made impactful investments in search engine developmentthat are powerful to fully capitalize on this current trend. The way in whichvisual content is consumed is one of the areas to be taken into considerationfor SEO strategy in 2018.

With visuals that are richer and more engaging, withthe utilization of innovation and neuroscience to produce a competitive marketthat remains interesting and appealing. Naturally, as competition continues toincrease, companies are acknowledging the potential of what a visual search canbe, with many brands focusing on the optimization of visual content for thepurpose of SEO. Conclusion As an industrythat thrives on change and reinvention, expect companies to continue using allof their expertise to use search engine results that are personalized and yieldpage speeds that are extremely fast. These current trends will force websitesto become more web-friendly and filled with language that is conversational,normal, and word-rich.

    

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