Introduction of 3G in India
International Mobile Telecommunications-2000 ( IMT-2000 ) . better known as 3G or 3rd Coevals. is a household of criterions for nomadic telecommunications carry throughing specifications by the International Telecommunication Union. which includes UMTS. and CDMA2000 every bit good as the non-mobile radio criterions DECT and WiMAX.
Compared to 2G and 2. 5G services. 3G allows coincident usage of address and informations services and higher informations rates ( at least 200 kbit/s peak spot rate to carry through to IMT-2000 specification ) . Today’s 3G systems can offer pattern of up to 14. 0 Mbit/s on the downlink and 5. 8 Mbit/s on the uplink.
The bandwidth and location information available to 3G devices gives rise to applications non antecedently available to mobile phone users. Some of the applications are:
* Mobile Television – a supplier redirects a Television channel straight to the subscriber’s phone where it can be watched. * Video on demand – a supplier sends a film to the subscriber’s phone. * Video conferencing – endorsers can see every bit good as talk to each other. * Tele-medicine – a medical supplier proctors or provides advice to the potentially stray endorser. * Location-based services – a supplier sends localised conditions or traffic conditions to the phone. or the phone allows the endorser to happen nearby concerns or friends. In 2010. the 3G and 4G telecom spectrum were auctioned in a extremely competitory command. The victors were awarded spectrum in September. and Tata Docomo was the first private operator to establish 3G services in India. The authorities has earned Rs. 67719 crore ( US $ 12. 32 billion ) from the 3G spectrum auction. While the broadband radio spectrum auction generated a gross of Rs. 38. 500 crore ( US $ 7. 01 billion ) . together 3G and BWA auction. the authorities of India earned a entire gross of over Rs. 106. 219 crore ( US $ 19. 33 billion ) .
The private companies which participated in the auction were:
? Reliance Communications
? S Tel
? Tata Teleservices
? Vodafone Essar ( now Vodafone India )
Apart from the above state-owned BSNL and MTNL were besides awarded spectrum. although they did non take part in the auction. Both these state-owned operators were given a head start by the authorities in the 3G infinite by assigning the needed 3G spectrum. on the status that each would pay an sum which would be tantamount to the highest command in the several service countries as and when the 3G auctions took topographic point. BSNL paid the Indian authorities Rs. 10. 187 crores for spectrum in all 20 circles it operates in. State-owned MTNL provides 3G services in the other 2 circles – Delhi and Mumbai.
The auction took topographic point over 34 yearss and consisted of 183 unit of ammunitions of command.
The most expensive telecom circle was Delhi at a monetary value of Rs. 3316. 94 crore per operator. The five most expensive circles were Delhi. Mumbai. Karnataka. Tamil Nadu and Andhra Pradesh. They accounted for 65. 56 % of the entire commands. Airtel won the command for 13 circles. Vodafone won it for 9 circles and Reliance could catch their custodies on 13 circles excessively.
With 3G literally detonating all over the state. picking the right program can be a small harder than it looks. This is particularly true since we have to cover with a overplus of service suppliers and their in-your-face-ads. Airtel. Vodafone. BSNL ( MTNL ) . Idea et al have come up with a monolithic scope of programs to ‘help’ us consumers. but it can be rather a confusing undertaking to maintain up with the latest programs. top ups and rates. Off tardily. the monetary values have dropped rather well doing 3G a more low-cost option. 4G is easy doing a headroom into India. after a hopeful start with first Kolkata and so Bengaluru. late. With 4G easy coming into being. the latest programs across assorted Mobile operators have taken a immense cut. doing them merely beneficial for us. consumers. While it may be some clip before the full state is dotted by 4G services. 3G continues to catch headlines and more so now. after a batch of telephone companies have slashed 3G duties throughout the state. With this undertaking we try to analyze the popularity of four major 3G suppliers in India and make a item analysis of their schemes based on 4P analysis.
Bharti Airtel Limited. normally known as Airtel. is an Indian telecommunications services company headquartered at New Delhi. India. It operates in 20 states across South Asia. Africa and the Channel Islands. Airtel has GSM web in all states. providing2G. 3G and 4G services depending upon the state of operation. Airtel is the world’s 3rd largest nomadic telecommunications company with over 261 million endorsers across 20 states as of August 2012. It is the largest cellular service supplier in India. with 185. 92 million endorsers as of September 2012. Airtel is the 3rd largest in-country Mobile operator by subscriber base. behind China Mobile and China Unicom.
Airtel is the largest supplier of nomadic telephone and 2nd largest supplier of fixed telephone in India. and is besides a supplier of broadband and subscription telecasting services. It offers its telecom services under the airtel trade name. and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service supplier to accomplish Cisco Gold Certification. It besides acts as a bearer for national and international long distance communicating services. The company has a pigboat overseas telegram set downing station at Chennai. which connects the pigboat overseas telegram linking Chennai and Singapore.
On May 18. 2010. 3G spectrum auction was completed and Airtel will hold to pay the Indian authorities Rs. 122. 95 billion ( US $ 2. 24 billion ) for spectrum in 13 circles. the most amount spent by an operator in this auction. Airtel won 3G licenses in 13 telecom circles of India: Delhi. Mumbai. Andhra Pradesh. Karnataka. Tamil Nadu. Uttar Pradesh ( East ) . Rajasthan. West Bengal. Himachal Pradesh. Bihar. Assam. North East. and Jammu & A ; Kashmir. Airtel besides operates 3G services in Maharastra. Goa. Kanpur and Kolkata through an understanding with Vodafone and in Gujarat through an understanding with Idea. This gives Airtel a 3G presence in 15 out of 22 circles in India.
On September 20. 2010. Bharti Airtel said that it has given contracts to Ericsson India. Nokia Siemens Networks ( NSN ) and Huawei Technologies to put up substructure for supplying 3G services in the state. These sellers will be after. design. deploy and keep 3G–HSPA ( 3rd coevals. high velocity package entree ) webs in 13 telecom circles where the company has won 3G licenses. While Bharti Airtel has awarded web contracts for seven 3G circles to Ericsson India. NSN would pull off webs in three circles. Chinese telecom equipment seller Huawei Technologies has been introduced as the 3rd spouse for three circles.
On January 24. 2011. Airtel launched 3G services in Bangalore. Karnataka—its largest circle by gross. With this launch. Airtel became the 3rd private operator ( 5th overall ) to establish its 3G services in the state following Reliance Communications and Tata Docomo. On January 27. 2011. Airtel launched 3G in Chennai and Coimbatore. On July 27. 2011 Airtel launched 3G in three major metropoliss in Kerala ( Trivandrum. Cochin and Calicut ) .
About Airtel 3G Data Card
The Airtel 3G Data Card will be presently used for wireless Internet entree over Airtel 3G GSM services across India. The Airtel 3G informations card is Plug and Play device. It supports EDGE/GPRS and UMTS/HSDPA up to 7. 2 Mbps velocity and is compatible with Windows / MAC.
Following are the types of informations card available
Airtel 3G Data Card ( E153 ) – 3. 6Mbps
• Model: Huawei E153
• Speed HSDPA up to 3. 6Mbps
• Network customized simlock to airtel web. stopper n drama
• Chipset qualcomm MSM6246
• Radio for 3G HSDPA/UMTS 2100 MHz. receive diverseness
• besides compatible with EDGE/GPRS/GSM 850/900/1800/1900 MHz
• GSM/CDMA GSM/WCDMA
• Size 70mmx27mmx12mm
• Messaging yes
• VID/PID 12D1/140C
• MicroSD support yes ( up to 32GB )
• Antenna inbuilt aerial
• OS windows 2000 SP4. Windowss XP SP2/SP3. Windowss vista SP1/SP2. windows 7 Mac OSx10. 4. 10. 5 & A ; 10. 6 with latest ascents • USB 2. 0 HS
Airtel 3G Data Card ( E1731 ) – 7. 2Mbps
• Model: Huawei E1731
• Speed HSDPA up to 7. 2Mbps ( download ) . up to HSUPA 5. 76Mbps ( upload ) • Network customized simlock to airtel web. stopper n drama • Chipset qualcomm
• Radio for 3G HSDPA/UMTS 2100 MHz. receive diverseness
• besides compatible with EDGE/GPRS/GSM 850/900/1800/1900 MHz /
• GSM/CDMA GSM/WCDMA
• Size 71mmx26mmx12. 5mm
• Messaging yes
• VID/PID 12D1/140C
• MicroSD Support yes ( up to 32GB )
• Antenna Inbuilt aerial
• OS windows 2000 SP4. Windowss XP SP2/SP3. Windowss vista SP1/SP2. windows 7 mac OSx10. 4. 10. 5 & A ; 10. 6 with latest ascents • USB 2. 0 HS
4Ps of Airtel 3G Data Card
Product – Airtel provides a pick of two cards:
• Airtel 3G USB Modem 7. 2 Mbps – 1800 Rs.
• Airtel 3G USB Modem 3. 6 Mbps – 1500 Rs.
The public presentation of the informations card is largely good. The web strength for Airtel is first-class and the client support can rated as good. The device besides has first-class rolling capablenesss with BSNL 3G web available pan India ( except Delhi/Mumbai ) Place – It provides 3G informations services in Delhi. Mumbai. Andhra Pradesh. Karnataka. Tamil Nadu. Uttar Pradesh ( East ) . Rajasthan. West Bengal. Himachal Pradesh. Bihar. Assam. North East. and Jammu & A ; Kashmir. Airtel besides operates 3G services in Maharastra. Goa. Kanpur and Kolkata through an understanding with Vodafone and in Gujarat through an understanding with Idea. This gives Airtel a 3G presence in 15 out of 22 circles in India. The information cards are available at airtel shops. the information of which is available on its official web site. Store locater nexus is available on World Wide Web. airtel. in. Airtel besides provides an option to straight name on toll free figure and order for a 3G informations card. petition for informations card can besides be raised through electronic mail. Price –The Company has given a broad scope of picks to its 3G informations card consumers in the postpaid class. The assorted programs available are:
Promotion – The company chiefly employs the print media for the publicity of its informations cards which is chiefly done through newspapers and magazines. And the Television commercials that Airtel make largely concentrate on its 3G services on nomadic phones. but because of its immense trade name name. it clearly enjoys the advantage for its informations card services. It besides has an first-class client attention service which adds to its promotional value. Because of it first-class client attention service. they clearly get word of oral cavity selling from its clients therefore popularising the merchandise.
Vodafone India. once Vodafone Essar and Hutchison Essar. is the 2nd largest nomadic web operator in India after Airtel. It is based in Mumbai. Maharashtra and which operates nationally. It has about 146. 84 million clients as of November 2011.
On July 2011. Vodafone Group agreed footings for the buy-out of its spouse Essar from its Indian nomadic phone concern. The UK house paid $ 5. 46 billion to its Indian opposite number to take Essar out of its 33 % interest in the Indian subordinate. It will go forth Vodafone having 74 % of the Indian concern. while the other 26 % will be owned by Indian investors. in conformity with Indian jurisprudence. On 11 February. 2007. Vodafone agreed to get the commanding involvement of 67 % held by Li Ka Shing Holdings in Hutch-Essar for US $ 11. 1 billion. shooting Reliance Communications. Hinduja Group. and Essar Group. which is the proprietor of the staying 33 % . The whole company was valued at USD 18. 8 billion. The dealing closed on 8 May. 2007. It offers both prepaid and postpaid GSM cellular phone coverage throughout India with good presence in the tube.
Vodafone India provides 2. 75G services based on 900 MHz and 1800 MHz digital GSM engineering. Vodafone India launched 3Gservices in the state in the January-March one-fourth of 2011 and programs to pass up to $ 500 million within two old ages on its 3G webs.
On 19 May 2010. the 3G spectrum auction in India ended. Vodafone paid Rs. 11617. 86 million ( the 2nd highest sum in the auctions ) for spectrum in 10 circles. The circles it will supply 3G in are Delhi. Kanpur. Gujarat. Haryana. Kolkata. Maharashtra & A ; Goa. Mumbai. Tamil Nadu. Uttar Pradesh ( East ) and West Bengal. Vodafone besides operates 3G services in Kerala. Andhra Pradesh and Uttar Pradesh ( West ) through an understanding with Idea and in Karnataka through an understanding with Airtel. This gives Vodafone a 3G presence in 13 out of 22 circles in India.
On 16 March. 2011. Vodafone launched 3G services in Uttar Pradesh ( East ) in the metropolis of Lucknow. Vodafone had already launched limited 3G services in Chennai and Delhi before. but the Uttar Pradesh ( East ) launch counts as its first to the full commercial launch. This makes Vodafone the 5th private operator ( 7th overall ) to establish its 3G services in the state following Tata Docomo. Reliance Communications. Airtel and Aircel.
On 23rd June. 2011 Vodafone launched 3G service in Kerala by fall ining with Idea in an Intra Circle Roaming understanding. Initially Vodafone 3G services will be available in the undermentioned metropoliss in Kerala – Ernakulam. Aluva. Calicut. Koyilandy. Alappuzha. Cherthala. Malappuram and Manjeri. On 28 June 2012. Vodafone launched a new international roaming bundle under which the users shall hold non to pay multiple leases in the states they are sing.
About Vodafone 3G Data Card
The Vodafone 3G Data Card will be presently used for wireless Internet entree over Vodafone 3G GSM services across India. The Vodafone 3G informations card is Plug and Play device. It supports EDGE/GPRS and UMTS/HSDPA up to 7. 2 Mbps velocity and is compatible with Windows / MAC.
Following are the types of informations card available
• 21 Mbps Vodafone USB Stick
• 7. 2 Mbps Vodafone USB Stick
• 3. 6 Mbps Vodafone USB Stick
4Ps of Vodafone 3G Data Card
Product – Vodafone provides a pick of three cards:
• 21 Mbps Vodafone USB Stick – Rs. 4000
• 7. 2 Mbps Vodafone USB Stick – Rs. 1550
• 3. 6 Mbps Vodafone USB Stick – Rs. 1500
The public presentation of the informations card is largely good. The web strength for Vodafone is good and the client support can rated as good.
Topographic point – It provides 3G informations services in Gujarat. Haryana. Kolkata. Maharashtra & A ; Goa. Mumbai. Tamil Nadu. Uttar Pradesh ( East ) and West Bengal. Vodafone besides operates 3G services in Kerala. Andhra Pradesh and Uttar Pradesh ( West ) through an understanding with Idea and in Karnataka through an understanding with Airtel. . This gives Vodafone a 3G presence in 13 out of 22 circles in India. The information cards are available at vodafone shops. the information of which is available on its official web site. Store locater nexus is available on hypertext transfer protocol: //live. mapmyindia. com/v3glocator/ . Vodafone besides provides an option to straight name on toll free figure and order for a 3G informations card. petition for informations card can besides be raised through electronic mail. Price –The Company has given a broad scope of picks to its 3G informations card consumers in the postpaid class.
Promotion – The promotional activities via Television commercials are the best for Vodafone. They have used the construct of “Zoo-zoo” for all their advertizements. The launch of 3G was besides promoted with a really advanced commercial. It besides promotes itself utilizing assorted other print media advertizements and billboards. BSNL
Bharat Sanchar Nigam Limited ( abbreviated BSNL ) is an Indian state-owned telecommunications company headquartered in New Delhi. India. It is the largest supplier of fixed telephone and 4th largest Mobile telephone supplier in India. and is besides a supplier of broadband services. However. in recent old ages the company’s gross and market portion plunged into heavy losingss due to intense competition in Indian telecommunications sector.
BSNL is India’s oldest and largest communicating service supplier ( CSP ) . It had a client base of 95 million as of June 2011. It has footmarks throughout India except for the metropolitan metropoliss of Mumbai and New Delhi. which are managed by Mahanagar Telephone Nigam ( MTNL ) . BSNL is divided into a figure of administrative units termed as telecom circles. metro territories. undertaking circles and specialised units. It has 24 telecom circles. 2 metro territories. 6 undertaking circles. 4 care parts. 5 telecom mills. 3 preparation establishments and 4 specialised telecom units 3G Coverage:
While it did non take part in the 3G auction. BSNL paid the Indian authorities Rs. 10. 187 crores for 3G spectrum in all 20 circles it operates in. State-owned MTNL provides 3G services in the other 2 circles – Delhi and Mumbai. Both these state-owned operators were given a head start by the authorities in the 3G infinite by assigning the needed 3G spectrum. on the status that each will hold to pay an sum which will be tantamount to the highest command in the several service countries as and when the 3G auctions take topographic point.
BSNL has the largest 3G web in India. Additionally. BSNL 3G services normally cover non merely the chief town/city but besides the bordering suburbs and rural countries as good. As of now BSNL has 3G services in 826 metropoliss across India.
About BSNL 3G Data Card
It is a device which provides radio broadband connexion to laptops and desktops. The velocity of connectivity is up to 7. 2 Mbps. There is no complicated installing system-just Plug & A ; Play. The device is capable of supplying fast uploads at a velocity up to 1. 8Mbps. It has great rolling capablenesss with a flawless web in more than 800 metropoliss. It besides provides the consumers the freedom from the messy wires and can be used while on move between office and place etc. It provides seamless connectivity over 3G and 2G webs and therefore continues to work even at topographic points where 3G services are non available. There are chiefly two types of 3G informations cards available:
1 ) USB Type
2 ) PCMCIA Type ( though non so popular )
It provides a great easiness of usage. All one has to make is stopper in the 3G informations card into the laptop and acquire the fastest available connexion with velocities comparable to the velocity of broadband. Its simple and the compact design makes it really easy to trade it between laptops and desktops for usage at work. 4Ps of BSNL 3G Data Card
Product – BSNL provides a pick of three cards:
• 3. 6 Mbps USB Data Card: Rs. 1600
• 7. 2 Mbps USB Data Card: Rs. 2000
• 14. 4 Mbps USB Data Card: Rs. 2500
The public presentation of the informations card is largely good. with a good web strength and just plenty client support. The device besides has first-class rolling capablenesss with BSNL 3G web available pan India ( except Delhi/Mumbai ) Place –Excellent Distribution Network across all the major metropoliss. The company uses its bing web of client service Centres ( CSC’s ) in all the major metropoliss to sell the information cards. The metropoliss where CSC’s are non available. the information cards can be obtained from the service point of contacts ( SPOC’s ) in the telephone exchanges. The information cards are besides sold through BSNL Shoppes ( Franchisee mercantile establishments ) and other retail mercantile establishments. Besides this a few old ages back the company has started its ain gross revenues and marketing flying under Project Udaan ( hypertext transfer protocol: //udaan. bsnl. co. in ) . This provides the consumers the option to straight register their petitions through the web site and acquire the informations card bringing at their doorsills by the BSNL gross revenues associates. Price –The Company has given a broad scope of picks to its 3G informations card consumers in the postpaid class. The assorted programs available are: |Data Use ( in MB ) |Billed Amount ( in Rs. )
Promotion – The company chiefly employs the print media for the publicity of its informations cards which is chiefly done through newspapers and magazines. It has non yet used the Television commercials for this intent. Brand Ambassadors ( like Deepika Padukone and Abhinav Bindra ) have earlier been appointed to hold the maximal connect with the mark audience. It besides uses the company functionary web site for assorted Ad run on the information cards particularly during the gay seasons.
About Reliance Communications
Reliance Communications Ltd. ( normally called RCOM ) is an Indian broadband and telecommunications company headquartered in Navi Mumbai. India. RCOM is the world’s 15th largest Mobile phone operator with over 150 million endorsers and India’s 2nd largest telecom operator in India. merely after Bharti Airtel. Established on 2004. a subordinate of the Reliance Group. The company has five sections: Wireless section includes wireless operations of the company ; broadband section includes broadband operations of the company ; Global section include national long distance and international long distance operations of the company and the sweeping operations of its subordinates ; Investment section includes investing activities of the Group companies. and Other section consists of the client attention activities and direct-to-home ( DTH ) activities.
It ranks among the top 5 telecommunications companies in the universe by figure of clients in a individual state. Reliance Communications corporate patronages includes 2. 100 Indian and transnational corporations. and over 800 planetary. regional and domestic bearers. The company has established a pan-India. next-generation. integrated ( radio and wireline ) . convergent ( voice. informations and picture ) digital web that is capable of back uping services crossing the full communications value concatenation. covering over 24. 000 towns and 600. 000 small towns. Reliance Communications owns and operates the next-generation IP-enabled connectivity substructure. consisting over 190. 000 kilometres of fiber ocular overseas telegram systems in India. USA. Europe. Middle East and the Asia Pacific part.
On 19 May 2010. the 3G spectrum auction in India ended. Reliance Communications paid Rs. 5864. 29 crores for spectrum in 13 circles. The circles it will supply 3G in are Delhi. Mumbai. Kolkata. Punjab. Rajasthan. Himachal Pradesh. Bihar. Orissa. Assam. North East. Jammu & A ; Kashmir. Madhya Pradesh and West Bengal.
About Reliance 3G Data Card
It is a device which provides radio broadband connexion to laptops and desktops. The velocity of connectivity is up to 21. 6 Mbps. There is no complicated installing system-just Plug & A ; Play. The device is capable of supplying fast uploads at a velocity up to 1. 8Mbps. It besides comes with free national roaming capablenesss. It besides provides the consumers the freedom from the messy wires and can be used while on move between office and place etc. It provides seamless connectivity over 3G and 2G webs and therefore continues to work even at topographic points where 3G services are non available. It besides has an in-built Memory Card Slot to do it work like a Pen Drive. The informations card comes with a one twelvemonth guarantee and is provided with instant activation installation. Means surfing and downloading can be started every bit shortly as
the informations card is received.
4Ps of Reliance 3G Data Card
Product – Reliance Communication provides a pick of two types of 3G informations cards: • 7. 2 Mbps USB Data Card: Rs. 1399
• 21. 6 Mbps USB Data Card: Rs. 1999
The public presentation of the informations card is largely good. with a good web strength and just plenty client support. The device besides has free national roaming capablenesss with Reliance 3G web available in 13 circles.
Topographic point –Good Distribution Network across all the major metropoliss.
The company uses its bing web of Reliance Mobile shops or Reliance Worlds in all the major metropoliss to sell the information cards.
The consumers can register their petitions through the web site ( hypertext transfer protocol: //www. reliance3g-netconnect. com ) or can besides name on a toll free figure. The company seems to hold an efficient gross revenues and distribution web and claims to supply the information cards to its consumers at their doorsill in a clip every bit low as two hours.
Besides the above informations programs. Reliance 3G information cards have some alone monetary value characteristics: • The program automatically adapts to the use form & A ; charges the lowest measure sum for the informations used. • Max measure capped at Rs 1250+ revenue enhancement. No dazes when you receive your measures. • 6000 MB informations use at velocities upto 21Mbps before restricting the velocity to 64 Kbps
Promotion – The company chiefly employs the print media for the publicity of its informations cards which is chiefly done through newspapers and magazines. It has besides launched a Television commercial for this intent. It besides uses the company functionary web site for assorted Ad run on the information cards. The company besides comes up with the proclamation of free dainties in the signifier of branded carpus tickers. etc on the sale of the 3G informations cards in order to tempt its clients and catch their portion of head and bosom.
Survey & A ; Analysis
Aim of the Study
• To happen out the factors that influence the consumer’s determination to purchase Airtel 3G Data Cards • To analyse the public presentation of Airtel 3G informations cards on assorted parametric quantities with its rivals like Vodafone. BSNL and Reliance Communications
Choice of Sample Size:
For the survey. a sample size of 30 consumers ( bing or yesteryear ) has been taken into consideration for each of the four operators i. e. Airtel. Vodafone. BSNL and Reliance Communications.
Beginnings of Data Collection:
Research is based on two beginnings:
1 ) Primary Data:
Primary information was collected by fixing a questionnaire and the people were indiscriminately requested to make full them. The study questionnaire can be viewed at
hypertext transfer protocol: //docs. Google. com/spreadsheet/viewform? fromEmail=true & A ; formkey=dFVCemNKbUpJZnhqTkFvYXJGOE9LWFE6MQ.
Data was collected in entire for 120 respondents ( 30 for each of the four operators ) who were the bing or past users of 3G informations cards.
2 ) Secondary Data:
Secondary informations consisted of different articles available on the cyberspace on assorted web sites.
Statistical Tools Used
The chief statistical tools used for the aggregation and analyses of informations in this undertaking are: • Questionnaire
• Bar Diagrams
• Pie Charts
• It is assumed that the chosen sample is the representation of whole population.
• It is assumed that information provided by the samples is accurate and to the best of their cognition and experience.
Results & A ; Findingss
The consequences and the findings for the study are individually enclosed as appendix 1.
The decisions that can be drawn from the study are listed below:
1 ) Airtel seems to be the Market Leader in the 3G informations card market. From the study it is clearly seeable that Airtel 3G informations card has topped the consumer picks in footings of informations card service. Speed. Network quality. client attention services and overall satisfaction. These are apparently its points of difference ( POD’s ) which have provided it the competitory advantage.
2 ) From the study it gets apparent that Airtel has Vodafone as its Challenger in the 3G informations card market. Vodafone 3G informations cards come 2nd in footings of consumer picks on most of the parametric quantities. Vodafone besides comes foremost in classs like Range of Tariff plans available and Promotions.
3 ) In malice of being rated 3rd in footings of value for money Airtel has still been rated the best in footings of overall satisfaction which shows that the trade name is a market leader despite bear downing the premium monetary values. It therefore seems that the company enjoys the greatest portion of head and portion of bosom among its consumers which has finally given it an advantage in capturing market portion.
The recommendations that we would wish to give on the footing of our study are:
1 ) Airtel can convey about wider scope of duty programs to give a wider assortment of picks to its 3G informations card users like its rivals like Vodafone and BSNL have done.
2 ) Airtel needs to prosecute better advertisement by establishing Television Commercials like Vodafone and Reliance. to keep its market leader position and prevent Rivals like Vodafone. BSNL and Reliance Communications from taking over.
3 ) Airtel although seems to keep a premium position in footings of its duty programs but it can besides choose for Product line extension by establishing publicity offers like limited period low cost duties to make value for money for the clients and to convey about a Point of Parity with its rivals on this parametric quantity.