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According to Businessdictionary.com, Marketing Orientation is a business approach or philosophy that focuses on identifying and meeting the stated or hidden needs or wants of customers. This approach can help businesses achieve and maintain competitive advantages. These days, businesses are adapting to this business approach for research purposes. The main goal of this research is to evaluate the affiliation amongst the market orientation and organization performance. The research findings should result in better ways of analyzing the finance and marketing of the business. It can also help with improving the performance and competitive positioning with the market. It can lead to identifying the elements that are helpful in making strategies for the marketing orientation of the company.
Analyzing the relationship between market orientation and business performance
It was shown in the Sat & co case that they was facing a lack of marketing orientation in the organization due to poor performance.