The adidas Group strives to be the planetary leader in the clean goods industry with trade names built on a passion for athleticss and a clean life style.
We are committed to continuously beef uping our trade names and merchandises to better our competitory place.We are innovation and design leaders who seek to assist jocks of all accomplishment degrees achieve peak public presentation with every merchandise we bring to market.We are consumer focused and therefore we continuously better the quality. expression. feel and image of our merchandises and our organizational constructions to fit and transcend consumer outlooks and to supply them with the highest value.We are a planetary administration that is socially and environmentally responsible. that embraces creativeness and diverseness and is financially honoring for our employees and stockholders.
We are dedicated to systematically presenting outstanding fiscal consequences. Adidas’ mission statement applies to both their online and offline companies. Their mission statement reads. “Our mission is to go the best athleticss trade name in the universe. To that terminal. we will ne’er compare measure with quality. Our laminitis Adi Dassler was passionate about athleticss.
For Adi. the jock came foremost. He gave those on the field. the tribunal and the path the unexpected and the small differences that made them more comfy and improved public presentation. This is our bequest. This is what the trade name stands for. This will ne’er alter. ”11.
As we were hired by the company to redesign the logoand the tag line of the company with conformity to thetarget client and our ain vision and missionstatement. So. we took a study to cognize what client expect outof the new political orientation of the company to alter itslogo…as obvious what company will convey in its tagline it will present that to the clients. * 12. WHAT COMES TOYOUR MIND WHENYOU THINK OF WORDADIDAS… . *13. Value for moneyInnovationcolor *14.
New logo and tagline for* 15. “For those who are inspired by freedom”* 16. -Symbol of freedom -Created world“For those who are inspired by freedom” -Diversification *