Bargaining Power of Starbucks Coffee’s Customers/Buyers (Moderate)
In the five forces analysis, Bargaining Power of Starbucks Coffee’s Customers is considered moderate.
Different brand of coffee has its different customer base. Singapore is a high living standard country, the customer will still willing to afford a higher price to enjoy a better quality of products, whether its coffee or environment. Moreover, most of the customers are purchase individually, therefore the influence of individual buyers is still insufficient.
Even so, the price of Starbucks products cannot be too high, because the customer’s observation is still keen. In the long run, customers will notice this trend and switch to other coffee brands that have a lower price