The Third Wave was written by AlvinToffler in 1980. Alvin Toffler is an American English author and futurologist,known for his works discussing the digital rotation, communication revolutionand technological singularity.. The ThirdWave is a must-read book on futurology,and this book follow-up is inclosing end to whet the appetite of students of philosophy, history, management andsociology , who are planning to play an active part in business under thedynamic environment of the Information Economy (As Toffler denoted presenttime).
The book presents a historical overview of the past tense two humancivilizations, and labor & measures the third one that is in the process ofcoming out as change sweep’s across the globe. Though the book revolves around societyculture, media, science and computing machine, its central assumption is theconversion of human history & human psychology, which has advanced threedifferent types of societies in sequential order, with each Wave pushing theolder high society and cultivation aside. But still each sequential Wave isbased on the previous one. The only ruling physical object of this world istime, and humanity is supposed to coping with it. The first wave public lectureabout the agrarian economy that Begin some thousand years ago. People used tomake products for their own consumption individually, so there was no tradingbetween people. People transitioned from hunting and wandering to clustering andsocial culture.
The first wave of change had not exhausted itself by the end ofthe seventeenth century. The second wave talks about explosion of theindustrial revolution connected with allthe institutions of the past and how it changed the way of life of million .Mass product led to the birth of a new form of economy and the adoption of newmanagerial concepts such as economies of scale, corporations, standardization’s,specializations, centralization and synchronizations.
By the end of the Second world