What is the product being marketed? Provide a background on the company Coca-Cola, (soft drinks).The Coca-Cola Company is one of the world’s most recognized trade mark. It has a history over 100 years, it’s one of the longest surviving companies. The company is best known for its flagship product Coca-Cola invented in 1886 by an American pharmacist. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7billion servings each day. Outline the internal/external customers of the productsInternal customers: Everyone who works in the Coca-Cola Company.
External customers: Customers in all age rangesDo you think the ad campaign is effective? Yes/No explainYes I think the apple campaign is effective, as it attracts all kind of people due to the simple & clean idea and design.What forms of market research /analysis would be utilized to find out the needs of the customers Quantitative research and Qualitative researchDiscuss the differences in ad campaigns over the last decadesCoca-Cola has always relied in advertising to promote and market the brand, and this is why they are always on the top of their industry. Every few years Coca-Cola changes their packaging.
As Coca-Cola is the sponsor of the Olympic Games, they will release a special Olympic edition packaging during the Olympic seasons. From the old glass bottle they transformed it to plastic ones for people to carry around easily.SWOT analysisStrength-Wide recognition around the world-Leading brand-Strong revenue growth-Strong marketing and advertising.-First commercial sponsor of the Olympic Games-Sponsor of McDonald’s.Weakness-Coca-Cola has large organizations which are hard to control and manage. -The product is not concerned a healthy product, All of their product contains a high level of sugar and caffeine; long time drinking could easily lead to health problems. -Customers are not being able to differentiate among between Coke Zero and Diet Coke.Opportunities-The company’s effective distribution network allows the company to take any product and have it in nearly every store around the world in days.
-Carbonated beverage is accord with young people demand, especially for the Asian countries, rapid economic development has brought great opportunities.Threats-Coca-Cola’s Main competitor, Pepsi. In the past few years Pepsi has been developing rapidly.