City of Elmina has a strategy routeexpressway that township will be linking by Damansara-Shah Alam Highway (DASH) for upcoming development toconnect from Shah Alam to Mutiara Damansara, Kota Damansara and Subang area.Residents of City of Elmina may have their first impression thinking that thedistances were too far from their working places such as the city area, theymay take longer time to reach their working places and it brings inconvenienceto the residents. However, it actually takes about twenty to thirty minutes toarrive at the City centre by using the Damansara-Shah Alam Highway (DASH)(Star2,2017).
The extension highway is one of the strategies of City of Elmina to increasethe number of buyers to live in the township.Futhermore, some buyers chose to bepart of the residents of City of Elmina because of want to enjoy and experiencethe greener environment, this is because City of Elmina is a township that isbeing surrounded by the greeneries(Star2,2017).They may go to work in the city using the highway and come back to City ofElmina without spending too much time. The customers of City of Elmina havemore time to rest and at the same time keeping a healthy lifestyle. City ofElmina provides residents with a work-life balance, which it is a significantcompetitive strategy to City of Elmina. Therefore, the highway provides a hugeadvantage to the residents who are working in Kuala Lumpur, Kota Damansara andso on.
Sime Darby had also requested the Suruhanjaya Pengangkutan Awam Darat(SPAD) for the extension of the MRT Sungai Buloh to Kajang line to the City ofElmina.Sime Darby will provide a location to build MRT station for transportdevelopment. If a MRT station is built around the township area; it provides acompetitive strategy to Sime Darby property because MRT provide conveniences totheir residents as well as the citizens as they are able to reach to City ofElmina by using public transport. Other township area such as Desa Park Citydoes not provide residents with public transport, thus, leading every residentto drive to work every day(Star2,2017).The development of MRT couldattract more residents to City of Elmina as they do not rely on driving theirown car to work or to other places which are reachable by public transport.
Itmay reduce the burden on car petrols and maintenance(Star2,2017).This strategy could help to reduce vehicle emission and pollution to theenvironment. Then, Sime Darby is able to pursue environmental friendly approachin City of Elmina. Therefore, customers of City of Elmina are able to reach thedestination such as Kota Damansara, Kuala Lumpur area, Cheras area and Kajangarea conveniently.