Fromthe existing data collected from Pew Research Center, we can understand thatmost digital media users were involved on political discussions during the 2016presidential election than ever, but most of them have shown frustration overthe tone and content of social platforms.…

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Advertising is one of the ways that connects enterprises to consumers. Although enterprises have their own brand image they all have acommon goal and that is to employ the right person for their products or services to make an impact on the consumers. Besides brand image and spokesperson, another component that can affect the consumers’ opinion is advertising frequency. In their study on The Effect ofAdvertisement Frequency on the Advertisement…

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