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Hence, the following essay will prove how “Elephant house” brand has become a strong brand in the industry by using its marketing mix, marketing strategies and how the changes in technology have changed the company’s approach to marketing.
CCS uses “Elephant House” as the trademark and brand name under all CCS products. CCS has built up itself as the market leader in both carbonated soft drinks market and frozen confectionery market offering a diverse range of flavours catering to all segments of the market in Sri Lanka, besides high competition from leading multinational brands such as Coca-Cola, Pepsi and other local brands in a highly competitive business environment.