Hilton is the leading global hospitality company, with more than 3,000 hotels and 500,000 rooms in 74 countries and territories, with more than 135,000 team members worldwide. The company owns, manages or franchises some of the best known and highly regarded hotel brands including Hilton Hotels & Resorts, Conrad Hotels & Resorts, Doubletree by Hilton, Hampton by Hilton, Hilton Garden Inn and Waldorf Astoria Hotels & Resorts. The Hilton portfolio of hotel brands adheres to founder Conrad Hilton’s philosophy that, “It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality.
”The company put a name to its unique brand of service that has made it the best known and most highly regarded hotel company: be hospitable. The philosophy is shared by all brands in the Hilton portfolio of hotel brands, and is the inspiration for its overarching message of kindness and generosity. The mission of Hilton is “We will be the preeminent global hospitality company – the first choice of guests, team members and owners alike.” Moreover, the vision of Hilton is“To fill the earth with the light and warmth of hospitality.”Hilton’s core valuesThe Values of Hilton are stated in an original way, by applying for each letter one value. H – Hospitality• We are passionate about delivering exceptional guest experiences.I – Integrity• We do the right thing, all the time.
L – Leadership• We are leaders in our industry and in our communities.T – Teamwork• We are team players in everything we do.O – Ownership• We are the owners of our actions and decisions.N – Now• We operate with a sense of urgency and discipline.Summary of the news Hilton Worldwide announced the opening of its first DoubleTree by Hilton property in Phuket, Thailand.
The 250-room DoubleTree Resort by Hilton – Surin Beach is located on the west coast of the island on Surin Beach, which is approximately 24 kilometers from Phuket International Airport. Thailand is a key focus market for us due to its enormous potential for growth because it has a variety of destinations which means that there are more chances to get more customers in terms of leisure travelers.Surin Beach sits strategically between Phuket International Airport and Patong, the island’s popular tourist center. The resort offers over 80 suites and has three food and beverage outlets which include Asia Alive, an all-day dining restaurant, The Boardwalk, a pool bar serving snacks, and a food and beverage retail outlet, The Food Store. There will also be four meetings rooms as well as a business center, fitness club, outdoor lagoon-style pools, water slides and a kids club.Therefore, this can attract both domestic and international guests due to its services and accommodation.
Hilton Worldwide currently manages six properties in Thailand including Conrad Bangkok, Millennium Hilton Bangkok, Hilton Pattaya, Hilton Phuket Arcadia Resort and Spa, Hilton Hua Hin Resort and Spa and Conrad Koh Samui, and will open Hilton Sukhumvit Bangkok and DoubleTree by Hilton, Sukhumvit Bangkok in 2013. Retrieved from: http://www. hotelnewsresource. com/article69518____room_DoubleTree_by_Hilton_Surin_Beach_Opens_in_Thailand. tml STREGNTH • Hilton Worldwide is a well-established organization and is among the industry leader in the hotel industry and the gambling industry. • Hilton Worldwide has a well-diversified portfolio with hotel in many market segments from high-end to mid-price.
• Hilton Worldwide has done well-planned investments in the past which has today allowed it to reduce costs and maximize profits, example of that would be acquiring a furniture company of which its hotel purchase furniture from, and invested in the echnological infrastructures in a very early stage.WEAKNESS • The organization focusing on only the hotel and gambling industry would to be too narrowly focused. With only the travelling industry generating revenue, it may be vulnerable to economic downturns or other catastrophes.
• The operations are very vulnerable to worker strikes, yet this issue is true for most businesses where workers are the main producer of products and services. Opportunity • Target two markets o Both domestic and international guests Phuket is one of Asia’s leading leisure destinations and is famous for its white sandy beaches, pristine waters, inland mountains and renowned Thai hospitality. ? Surin Beach is popular with both tourists and Thais for its large selection of beach restaurants ranging from the popular Catch Beach Club to local beachside restaurants.
Threat • The city already has many hotels, which is a direct competitor and has already been established. The DoubleTree by Hilton therefore is considered a new hotel, which has not yet established customer base, unlike other hotels.