Are work forces still the drivers of tendencies? How do adult females near the Social Web. and the new nomadic engineering? Is the kingdom of appliances still a mens’ concern? Interestingly plenty. a recent survey from Women at NBCU found that adult females are the chief drivers of tech tendencies. peculiarly on societal webs. But there are more surveies to obey… Some findings of a recent survey from Women at NBCU show that adult females are more occupied in societal media and the nomadic tendency than work forces. The consequences say that adult females are the chief drivers of tech tendencies. particularly on societal webs.
Womans in General
Making purchases. a high figure of adult females ( 71 % ) surveyed stated that they have their recommendations from on-line friends instead than reexamine web sites. And even more. they are far more likely to link with trade names on their societal webs. Harmonizing to the study. adult females are alsoo more likely to have a smartphone. a bet oning app like Angry Birds or a Wii than work forces. So. the inquiry will be which societal web is dominated by adult females and which one by work forces? The Pew Internet Research allows some penetrations. Except for LinkedIn all other societal webs seemed to be ruled by adult females. Is concern is a mens’ sphere or merely more work forces in the workforce… ?
Females participate stronger and more intense overall and in every other societal web. Besides interesting. that male versus female use on Twitter is merely the opposite. Another survey last twelvemonth by BridgeRatings said that work forces prefer Twitter while Facebook is more appealing to adult females. However if we take a expression at the Google+ stats. it seems that Google+ is a male-dominated platform by a ratio of 3:1. However. Paul Allen. predicts that “Google+ is rapidly turning pink” . His position is that the “percentage of adult females on G+ may shortly surpass the figure of adult females on LinkedIn” . Although adult females are more intelligent in metameric friendly relationship circles. I have heard many adult females kicking about the complexness of Google+ . We will watch this tendency evolving…
Womans in concern
The Women Presidents’ Organization found in a survey. based on the responses of 259 women-led companies. that 40 % women-led concern proprietors thinks that an addition in gross was based on their societal media attempts. Even more. 10 % of the respondents saw a “significant” gross leap. However the great figures. 40 % of respondents besides denied holding seen gross revenues improve from societal media. but 31 % of them remained “hopeful” . They envision other benefits like constructing credibleness or better enlisting chances. Still. there were 16 % non utilizing Social Media.
Womans at place: Mas
Mas are a definiely an emerging and moneymaking mark group for sellers. We can see this from a NPD group research and Pandora. the streaming service. They are utilizing societal webs longer and more often to portion their positions on childs and instruction. and they are even more heavy nomadic users. Mothers make up 20 % Internet traffic and are the fastest-growing purchasers of iPhones. And besides a Nielsen study claims that American female parents are sharing more exposures and intelligence on Facebook than anyone else. “We’ve known about the chance of online mas for a piece now. but so nomadic engineering came along and blew everything up” . Marshal Cohen. Chief Retail Analyst. NPD Group
Topographic point On!
Work forces are no longer the precursors of modern engineering. Women adapt at least every bit rapidly as work forces. and seem to be more engaged in Social Media and societal networking than work forces. If this is because work forces focus and place themselve more with concern subjects. or whether there are other grounds like American focal point of the surveies. the readers of this station might happen statements for or against some of these positions.
hypertext transfer protocol: //www. thestrategyweb. com/studies-how-women-and-moms-use-social-media-and-mobile-today
Images of Women in the Media
For a long clip adult females were ‘hidden from history’ as so competently described by Sheila Rowbotham. One of the first purposes of feminist scholarship. which has gained such impulse in the past few decennaries. has been to render women’s state of affairs and experience seeable. As a effect of the feminist motion. many issues impacting women’s lives have become of import countries of treatment and survey which have produced far-reaching developments in rational work. In a nutshell. the earlier stage of feminist scholarship tended dressed ore on the male domination of adult females in maintaining the latter mostly confined to the domestic domain and their attendant exclusion from the male universe. The newer stage of feminist scholarship. nevertheless. has become a far more diverse organic structure of idea. It has come to stress the particular and typical nature of women’s functions in both the ‘public’ and ‘private’ domains of life. Media. and how adult females are represented in media. organize one of import facet of such surveies.
By Shoma Munshi
Academic discourse. argument. and research have been plentiful in feminist media theory and adult females in media research in recent old ages. Media has been described as “technologies of gender. accomodating. modifying. retracing and bring forthing. disciplining and contrary renderings of sexual difference” ( Van Zoonen. ‘Feminist Media Studies’ . Sage. London and New Delhi. 1994: 41 ) . Media ‘texts’ as they are called. such as advertizements. telecasting programmes. movies. magazines. etc. . supply an country of observation to see how such engineerings map and supply significance. These aid in throwing visible radiation. as a starting point for farther analysis. on issues such as the tensenesss in a battle between tradition and modernness ; the option. and at times. conflicting significances encoded in such texts ; the symbols of world and phantasy in such theoretical accounts of communicating ; inquiries of gender. ethnicity. gender and power in the building of muliebrity. etc. Aims of the Conference
Pulling upon such polysemic media ‘texts’ . this conference invites participants to discourse new methodological and theoretical attacks to cover with such informations and turn to the kind of inquiries outlined above. and any others which will assist organize a linking point for treatments ( discussed subsequently in this article ) . The undermentioned two methodological analysiss have been been current in such research so far. One has been the concentration on the ‘reception’ or ‘consumption’ side – the reading. acceptance/non-acceptance of such portraitures. the place of the intended ( and non-intended ) audiences and consumers in relation to such texts. ethnographic surveies of ingestion. reading. opposition. etc. This becomes inevitable when 1 recognizes the multiplicity of significances in media texts and the multiplicity of ways that audiences make significance of such texts. Another has been to concentrate on the ‘production’ side – the survey of the media merchandise itself. either by content analysis or semiotic analysis. In an interpretive research scheme the one can complement the other. Apart from these ways. the conference welcomes new attacks towards the scrutiny of any type of media end product.
Two related points for a broader linking of treatments need adverting here. One. women’s rightist scholarship has necessarily tended to do gender ( as expressed in inquiries covering chiefly with muliebrity ) an of import constituent of research. However. this has led to a recoil. since by definition. gender needs to concentrate both on adult females every bit good as work forces. on inquiries of muliebrity every bit good as maleness. Therefore. without purely adhering to the rubric of the conference. documents covering with theory. impressions of maleness and male gender in the building of gender discourses. etc would besides be welcome for treatment. Two. geographical boundaries are non demarcated for the intents of this conference ; nor are rigorous countries of specialisation. Hence documents will pull on empirical informations from states like Indonesia. Nepal. India. England. etc. What is of importance is to analyze how different theoretical models and attacks are applicable to the scrutiny of such issues.
Last. but non least. the rubric of the conference. ‘Images of Women in Media’ is a calculated pick. The word ‘images’ brings to mind ‘representation’ . Representation is of important political and cultural importance. By concentrating on media. the conference will look at how far adult females are able to joint their ain positions and demands. How do adult females stand for and re-present themslves through media? Representation besides finds immediate mention to many of the of import inquiries sing civilization and political relations on the academic docket. Cultural self-expression ( through mass media ) is a manner of runing for political purchase. Not merely does it buttonhole for societal and legal alterations good to adult females. it besides challenges cultural preoccupations refering muliebrity and gender. The purpose of the conference is that treatment and argument on such issues will take to a wide cultural review and raise farther inquiries for future research.
hypertext transfer protocol: //www. iias. nl/iiasn/iiasn6/iiasnews/media. hypertext markup language