I believe that people who shop in Cardiff are more satisfied with the facilities such as cafes, restaurants and parking that are available than the shoppers are with those in Tredegar. I think this because Cardiff is a large city that attracts tourists; it is a centre of commerce and has many shopping complexes. Therefore the local council may have an interest in keeping visitors to the city happy as they bring money into the town which in turn keeps the traders happy as they will make money.
To get the shoppers opinions we included a multiple choice question in our questionnaire. The answers ranged from “very satisfied” to “very dissatisfied”. We asked shoppers to give their opinions on eight different facilities available in the area. Some of the responses are shown below.
It can be seen from the graph above that 72% of the shoppers questioned in Cardiff were satisfied or very satisfied with how little litter there was. Whereas 74% of the shoppers questioned in Tredegar were dissatisfied or very dissatisfied. I think this is because a lot of the shoppers questioned in Tredegar were residents of the town and would notice the litter more. This may be because they see it everyday or because to them it is their town that people are spoiling. Whereas most of the shoppers questioned in Cardiff were not residents of the city and might be less concerned.
CAFES AND RESTAURANTS
It can be seen from the graph above that 80% of the shoppers questioned in Tredegar were satisfied or very satisfied with the cafes and restaurants in the town. It can also be seen that 90% of the shoppers questioned in Cardiff were satisfied or very satisfied. I think more people were satisfied in Cardiff because there is a lot more choice available. Cardiff also has a lot more restaurants where people can go for a business discussion over a meal whereas Tredegar’s eating places are mostly cafes with a few pubs that serve meals. I think this is because there is not enough business here to support higher class restaurants.
QUALITY OF SERVICE IN SHOPS
As you can see from the graph above 82% of the shoppers questioned in Tredegar were satisfied with the quality of the service in the shops. You can also see that 80% of the shoppers questioned in Cardiff were satisfied or very satisfied with the service. I think some of the shoppers could have been satisfied because they know the people who work in the shops and will talk to them but in Cardiff you rarely see someone that you know and you will want to get out of shops as quickly as possible. This may be because they are on work breaks or just simply on a day out and want to get around as many shops as possible.
It can be seen from the graph above that only 52% of the shoppers questioned in Cardiff were satisfied or very satisfied compared to the 70% in Tredegar. This may be because of the high parking fees you have to pay in Cardiff and the limited amount of spaces. Another reason could be that some people are not keen in parking in multi-storey car parks and others may not like the distance from the car parks to the shops.
Looking at these graphs I have found that people questioned felt the worst problem in Tredegar was litter with 74% being dissatisfied or very dissatisfied. I have also found that the people in Cardiff said the worst problem in Tredegar was parking as 48% of people questioned were dissatisfied or very dissatisfied. These graphs also show me that the questions and responses would need to be looked at in a little more detail to prove or disprove my hypothesis. This is because I have found that the responses from both areas are very similar.