Introduction In the year 1918

In the year 1918, Kansai Paint was found by Katsujiro Iwai. In the year 1960, Kansai Paint began evolving to share Japanese excellence with the world. In the year 1965, they made the move to set up our first foreign operations in Singapore. From there they moved quickly across Southeast Asia, Asia and then the United States and Europe. In the year 2006, Kansai Paint founded Kansai Coatings Malaysia Sdn. Bhd in the Malaysia. In January 2013, we have become the official paint partner of the English football club, Manchester United. In the year 2015, Kansai Paint Malaysia has been established as Kansai Paint Asia Pacific to meet consumer and business demands across the region. By 2016, Sancora Paint was joining into Kansai Paint. (Kansai Paint Asia Pacific, 2016)
The product of Kansai Paint that can be classify to five category such as exterior, interior, wood & metal, timber & roofcote, and primer & undercoat. The colours neutral of the year 2018 is ‘AMADEUS’. Amadeus is a natural, yellow-tinted tone that unites a space. It’s a nonpartisan character which brings an establishing vitality when you consolidate it with different hues. (Kansai Paint Asia Pacific, 2016) The number of employees in the Kansai Paint is 12491 peoples. (Owler, Inc. 2018)

Internal Factors
The strength of Kansai Paint in the exterior product is PAR Weathercoat. PAR Weathercoat by Kansai is a 100% unadulterated acrylic, elite, unrivalled quality outside review emulsion that gives a splendid smooth and ultra-lavish wrap up. Exceptionally figured to withstand the brutal tropical atmosphere, PAR Weathercoat is detailed to last longer than standard emulsion paint. Standard Weathercoat accompanies a composed 6 years security guarantee against chipping, peeling, inordinate shading blurring, parasites and green growth development. (Kansai Paint Asia Pacific, 2016)
The strength of Kansai Paint in the interior product is Goody easy clean. Goody easy clean by Kansai Paint is a highs review emulsion that gives a splendid, smooth and appealing mid sheen pearl complete for inside utilize. Goody Easy Clean can withstand direct washing which makes it perfect for surfaces where standard cleaning is required. (Kansai Paint Asia Pacific, 2016)
The weakness of Kansai Paint is compared with nippon paint, his quality is not good enough. The second weakness is the Kansai Paint is not famous enough. When Kansai Paint compared with nippon paint, people will choose nippon paint first.

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External factors (PEST)
The political of Kansai Paint is Kansai Paint plans to invest as much as 9 billion yen ($82.3million) to build two factories in India, looking to boost its paint output in the country roughly 40% by 2020. (Nikkei Asian Review, 2017)
The economic of Kansai Paint is they earn 15.3B JPY in the last quarter and earn 46.9B JPY in last year. (Trading Economics, 2018)
The social of Kansai Paint are they have employees, customers, industry groups, business partners, shareholders and investors, and local communities. (Kansai Paint Co. Ltd, 2018)
The technological of Kansai Paint are they have basic technology, paint technology, application technology, colour technology ; colour design. (Kansai Paint Co. Ltd, 2018)
About us (Kansai Paint, 2016)
Product and colours (Kansai Paint, 2016)
Number employees (Owler, 2018)
Strength product-PAR Weathercoat, Goody easy clean (Kansai Paint, 2016)
Political (Nikkei Asian Review, 2017)
Economic (Trading Economics, 2018)
Social (Kansai Paint Co. Ltd, 2018)
Technological (Kansai Paint Co. Ltd, 2018)


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