It was decided to use banking sectors which included local commercial and local Islamic banks in Malaysia as the sample of sector. The population selected are front line employees from local commercial and Islamic banks in Malaysia. There is a total of 8 local commercial banks and 10 local Islamic banks in Malaysia which stated in Table 1.1. However for this study, the researcher decided to choose 4 local commercial banks such as CIMB Berhad, Malayan Banking Berhad, RHB Bank Berhad and Public Bank Berhad while 4 local Islamic banks selected such as CIMB Islamic Bank Berhad, Ambank Islamic Berhad, Alliance Islamic Bank Berhad and Bank Islam Malaysia Berhad. The regions that will be focusing in this study are stated as below:
a) Northern Regions : Perlis, Kedah,, Penang and Perak
b) East Coast Regions : Kelantan, Terengganu, and Pahang
c) Central Regions : Selangor, Negeri Sembilan, Kuala Lumpur, and Putrajaya
d) South Regions : Melaka, and Johor Bahru
There will be total of 274 branches of local commercial banks and 226 local Islamic banks selected for this study based on all the states in Northern region, East Coast region, Central Region and South Regions. The reason of choosing 4 out of 8 local commercial banks and 4 out of 10 local Islamic banks because these banks have high number of employees which will assist the study to investigate effectively on the work performance issues. This statement can be supported by Martin & Batenson (1986) which mentioned that it is better if more data collected since the statistical power is improved through increasing the sample size. It shows that more information can be gained if the sample size is large which leads to the reduction of uncertainty.
Furthermore, banking sectors selected as the target of the research since the banks are facing low productive and low level of motivating employees due to the nature of work (Khan, Ahmed, Paul& Kazmi, 2017). Besides, banks are involved in various activities on daily basis which required suitable manpower and highly effective team to operate the functions effectively. So, there are always misunderstanding around motivation because individuals are motivated based on different needs and ways (Ghebregiorgis and Karsten, 2007). Thus, this study conducted to analyze the impact of intrinsic and extrinsic motivation factors towards work performance of employees which psychological ownership act as a mediator.
To examine this research problem, information will be collected from the front line employees in banks. The study will be conducted only in local commercial and Islamic banking sectors in Malaysia which has been selected as a sampling working area. The sampling frame for this research will be conducted based on the estimation of 20 current front line employees from each local commercial and Islamic banks in four regions. These front line employees selected based on their experience towards issues related to determinants of work performance such as service quality, work productivity, communication competence and job knowledge