The introduction of cable television network has played a significant role in the spreading of culture to other communities.
Manipur has been experiencing this process of cultural diffusion mainly through this medium. The Korean satellite channel “Arirang” is the harbinger of Korean wave in Manipur(Longjam Angana, 2013). Its popularity began largely due to the ban on Hindi satellite channels, which used to be the favorite channels of the Manipuris. They began to search for an alternative channel, which could give them healthy leisure. The search was productive.
Bollywood Hindi movies have been replaced by the Hallyuwood the South Korean movies in Manipur. Hallyuwood is a combined word of Hallyu in Korean and the wood in English (Yecies 2008). Many hit Korean movies in Korea are also popular in Manipur. Top Korean movies which are as popular in Manipur as Korea, includes Shiri (1999), My Sassy Girl (2001), My Tutor Friend (2003), The Classic (2003), A Tale Of Two Sisters (2003), Oldboy (2003), The Brotherhood of War (2004), Love So Devine (2004), Windstruck (2004), A Moment to Remember (2004), The King and the Clown (2005), You Are My Sunshine (2005), 200 Pounds Beauty (2006), My Boss My Teacher (2006), Voice of a Murderer (2007), The Chaser (2008), The Divine Weapon (2008), The Good, the Bad, the Weird (2008), A Frozen Flower (2008), Running Turtle (2009), My Girlfriend Is an Agent (2009), Tidal Wave (2009), Secret Reunion (2010), Chilling Romance (2011), War of the Arrows (2011), Architecture 101 (2012), The Grand Heist (2012), Miracle in Cell No.
7 (2013). Popular Korean dramas such as Autumn Fairy Tale (2000), Winter Sonata (2002), Full House (2004), Dae Jang Geum (2005), Coffee Prince (2007), Golden Bride (2007), Smile You (2009), Full House Take 2 (2012) etc are largely available in the DVDs and also broadcasted through the Arirang and KBS TV channel in Manipur. With the arrival of Arirang and KBS TV channel, its impact upon the Manipuris, particularly among the youth has been felt in many ways. For instance, after watching the many Korean serials, there is a deep desire among the youngsters to imitate and copy everything from language to dressing style, to food habit, even the body language and some Korean etiquettes by youth.
They have started using some common sentences used by serial stars in everyday life. They have become very familiar with the Korean actors, actresses, and singers. This could be considered as the Koreanisation in Manipur.