Mystic Monk Coffee Essay

The Catholic Church: The Catholic Church formed by two men that came to the holy land as pilgrims. The man established their hermitage at Mount Carmel. The biblical importance as the sites where Elijah stood against King Ahab and the false prophets of Jezebel. The Carmelites lead a life of solitude silence in prayer at mount caramel before eventually returning to Europe. At the beginning of the 21st-century Wyoming Carmelite monastery was founded by father Daniel Mary.

Daniel Mary wish to eventually have 30 monks who would join the brotherhood at age 19 to 30 and live out their lives in the monastery.The daily activities begin at 4:10 AM then about 6:00 AM the Monks rested. Brother Joseph Marie was excellent mechanic brother Paul was a carpenter brother Peter Joseph work in the kitchen in 5’4″ brother Simon Mary was secretary to father Daniel Mary Brother java was Mystic monks coffees master roaster although he was not a coffee drinker. Father Daniel Mary established the future direction for Carmelite Monks. He determined clear sense of the future, directions and inspiration for the goal setting. The biggest vision of Father Daniel Mary included expanding the monastery by acquiring the Irma Lake ranch for its current listed price of $8. million.

This would enable to build a retreat center, a Gothic church, and convert for Carmelite nuns, hermitage and transform the small brotherhood of 13 monks to 30. Father Daniel Mary believed that Mystic Monk Coffee could fund the purchase of the new land. The vision of the Mystic Monk Coffee was to make the vision a reality, by “turning the coffee into the land”. The mission of the Carmelite Monks of Wyoming was to be able to earn money to buy the Irma Lake ranch and to expand from 13 monks to 30, gothic church, retreat canter and convent.Mystic Monk Coffee is a company established by Father Daniel Mary, the Prior of the Carmelite Order of monks in Clark, Wyoming.

The monks are a group of 13 living in a small home. Coffee sales are used to support the brotherhood and to eventually prepare for expansion of the order. Coffee is produced using high quality fair trade Arabica and fair trade/organic Arabica beans. There are many popular flavors such as Mystical Chants of Carmel, Cowboy Blend, Royal Rum Pecan, and Mystic Monk Blend. The company’s traditional target market has been the segment of the U.

S. Catholic population who drinks coffee and supports the monastery’s mission.The approximate number of coffee consumers in the United Stated is 150 million and 89 percent of those drinkers prefer to make coffee at home rather than purchase from franchises. Of the consumers who drink coffee at home, approximately 30 percent prefer premium specialty coffees that sell for $7 to $10 per 12-ounce package. These coffees are made from high quality Arabica beans rather that low quality, bitter Arabica beans.

Mystic Monk Coffee is among the distributor that produces a higher quality product. The current mission is to produce a high quality product that is marketed to the segment of the U.S.

catholic population who drink coffee and wish to support the monastery’s mission. The monks make their appeal by asking the Catholics to use their Catholic coffee dollar for “Christ and his Catholic Church. ” this is published on the website. Mystic Monk Coffee has a primary goal of transforming the small brotherhood of 13 monks lining in the small home to include accommodations for 30 monks.

There is a property in the Rockies with an asking price of $8. 9 million. The monks currently have a donation of $250,000 and a plan to raise the remainder of the funds.There are currently more than 500 inquiries that want Increase the production of coffee. Coffee sales were a means of support from outside world to finance the purchase of the land. Demand for Mystic Monk Coffee exceeded the capacity of a roaster and the monastery had planned to invest in a larger roaster. Performance target: Buying a new roaster that would allow the production of a coffee to increase from 540 pounds per day to 780 (6 hours of work X 130 pounds per hour = 780).

Objective 2: Better distribution of a product. Mystic Monk Coffee was primarily sold online with an exception of


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