Old town white coffee market niche Essay

All the shop of Old Town Coffee White were located at high traffic. high seeable location in each Asia market. That the market entry schemes have found to be used by OldTown White Coffee in pull offing their foreign franchisees when spread outing into Asia include maestro franchising and company owner-stores. The selling attack is indispensable to derive a competitory advantage for OldTown White Coffee in the foreign market the concept included market entry. site location. and market placement. Reason for Old Town White Coffee to take maestro franchise as its signifier of franchising is because of that the maestro franchising was the most popular made of entry into distant and cultural dissimilar market Asia.

SWOT Analysis:

The net incomes obtained by Old town white java are rather high compared to other java stores in Malaysia. It offers other nutrients. such as ‘Heavy food’ apart from java. Has many subdivisions throughout Malaysia. Singapore. Hong Kong and many other states.


It depends on the java and makes them hard to diversify their merchandise. Innovation is slow because it largely depends on one merchandise merely.

Able to spread out its operation to planetary market to be introduced throughout ASEAN. Able to re-brands and to vie with other company utilizing the same stuff.

Product imitation is really high because they are chiefly utilizing java which is common. There is a batch of competition both worldwide and locally.
Consequences from increasing the monetary value of stuffs which they have usage will be to do the monetary value merchandise is besides addition.


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