Perceptual Maps Essay

Ranked from most healthy to least healthy.1a ) hypertext transfer protocol: //jambajuice. com/ – Jamba Juice2a ) hypertext transfer protocol: //www. soupersalad.

com/- Souper Salad3a ) hypertext transfer protocol: //www. lucianositalian. com/ – Lucianos Italian4a ) hypertext transfer protocol: //www. metro. com/subwayroot/default. aspx – Subway5a ) hypertext transfer protocol: //www. schlotzskys.

com/ – Schlotskys Deli6a ) hypertext transfer protocol: //www. tgifridays. com/ – TGI Friday’s7a ) hypertext transfer protocol: //www. bjsrestaurants.

com/ – BJ’s Restaurant8a ) hypertext transfer protocol: //www. rudysbbq. com/page/home – Rudy’s Barbeque9a ) hypertext transfer protocol: //www. wienerschnitzel. com/ – Wienerschnitzel10a ) hypertext transfer protocol: //www. mcdonalds. com/us/en/home.

hypertext markup language – McDonaldsRanked from most expensive to least expensive1b ) hypertext transfer protocol: //www. mcdonalds. com/us/en/home. hypertext markup language2b ) hypertext transfer protocol: //www. wienerschnitzel.

com/3b ) hypertext transfer protocol: //www. metro. com/subwayroot/default. aspx4b ) hypertext transfer protocol: //www.

schlotzskys. com/5b ) hypertext transfer protocol: //www. rudysbbq. com/page/home6b ) hypertext transfer protocol: //www. soupersalad. com/7b ) hypertext transfer protocol: //www. tgifridays. com/8b ) hypertext transfer protocol: //jambajuice.

com/9b ) hypertext transfer protocol: //www. bjsrestaurants. com/10b ) hypertext transfer protocol: //www. lucianositalian. com/




















1a ) hypertext transfer protocol: //jambajuice. com/ – Jamba JuiceTarget Market – High income. wellness concerned. convenience velocity.

Good place – high traffic countries2a ) hypertext transfer protocol: //www. soupersalad. com/- Souper SaladTM – High income. wellness concerned. convenience velocity.

Vegan/vegetarian niche Poor place – sought out3a ) hypertext transfer protocol: //www. lucianositalian. com/ – Lucianos ItalianTM – high income. juncture focused. civilization based. high terminal experience Good place – uptown/cultural finish4a ) hypertext transfer protocol: //www.

metro. com/subwayroot/default. aspx – SubwayTM – low income. healthy concerned.

replacement to unhealthy fast nutrient. Good place – many locations5a ) hypertext transfer protocol: //www. schlotzskys. com/ – Schlotskys DeliTM – in-between income. higher fast nutrient quality. household orientation. semi – juncture.

Decent place – located near many places on alameda.6a ) hypertext transfer protocol: //www. tgifridays.

com/ – TGI Friday’sTM – middle/higher income. quality nutrient. athleticss niche. semi-ocassion Good place – SPID chief traffic country7a ) hypertext transfer protocol: //www. bjsrestaurants. com/ – BJ’s RestaurantTM – household owned.

athleticss subject. segregation in – household pizza/sports bar Good place – SPID high traffic country8a ) hypertext transfer protocol: //www. rudysbbq. com/page/home – Rudy’s BarbequeTM – Country themed. household style/ cafeteria manner. mid/high income.

revolved around convenience. Good Position – SPID high traffic9a ) hypertext transfer protocol: //www. wienerschnitzel. com/ – WienerschnitzelTM – low income. convenience. German subject. “Americanized” niche.

Poor place – viing with 3 other convenience based eating houses like metro and schlotzskys and other eating houses. 10a ) hypertext transfer protocol: //www. mcdonalds. com/us/en/home. hypertext markup language – McDonalds
















TM – Low income.

convenience themed. Iconic repute. kids niche. Goodpositioning – many locations iconic selling

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