Perceptual Maps Essay

Ranked from most healthy to least healthy.
1a ) hypertext transfer protocol: //jambajuice. com/ – Jamba Juice
2a ) hypertext transfer protocol: //www. soupersalad. com/- Souper Salad
3a ) hypertext transfer protocol: //www. lucianositalian. com/ – Lucianos Italian
4a ) hypertext transfer protocol: //www. metro. com/subwayroot/default. aspx – Subway
5a ) hypertext transfer protocol: //www. schlotzskys. com/ – Schlotskys Deli
6a ) hypertext transfer protocol: //www. tgifridays. com/ – TGI Friday’s
7a ) hypertext transfer protocol: //www. bjsrestaurants. com/ – BJ’s Restaurant
8a ) hypertext transfer protocol: //www. rudysbbq. com/page/home – Rudy’s Barbeque
9a ) hypertext transfer protocol: //www. wienerschnitzel. com/ – Wienerschnitzel
10a ) hypertext transfer protocol: //www. mcdonalds. com/us/en/home. hypertext markup language – McDonalds
Ranked from most expensive to least expensive
1b ) hypertext transfer protocol: //www. mcdonalds. com/us/en/home. hypertext markup language
2b ) hypertext transfer protocol: //www. wienerschnitzel. com/
3b ) hypertext transfer protocol: //www. metro. com/subwayroot/default. aspx
4b ) hypertext transfer protocol: //www. schlotzskys. com/
5b ) hypertext transfer protocol: //www. rudysbbq. com/page/home
6b ) hypertext transfer protocol: //www. soupersalad. com/
7b ) hypertext transfer protocol: //www. tgifridays. com/
8b ) hypertext transfer protocol: //jambajuice. com/
9b ) hypertext transfer protocol: //www. bjsrestaurants. com/
10b ) hypertext transfer protocol: //www. lucianositalian. com/




















1a ) hypertext transfer protocol: //jambajuice. com/ – Jamba Juice
Target Market – High income. wellness concerned. convenience velocity. Good place – high traffic countries
2a ) hypertext transfer protocol: //www. soupersalad. com/- Souper Salad
TM – High income. wellness concerned. convenience velocity. Vegan/vegetarian niche Poor place – sought out
3a ) hypertext transfer protocol: //www. lucianositalian. com/ – Lucianos Italian
TM – high income. juncture focused. civilization based. high terminal experience Good place – uptown/cultural finish
4a ) hypertext transfer protocol: //www. metro. com/subwayroot/default. aspx – Subway
TM – low income. healthy concerned. replacement to unhealthy fast nutrient. Good place – many locations
5a ) hypertext transfer protocol: //www. schlotzskys. com/ – Schlotskys Deli
TM – in-between income. higher fast nutrient quality. household orientation. semi – juncture. Decent place – located near many places on alameda.
6a ) hypertext transfer protocol: //www. tgifridays. com/ – TGI Friday’s
TM – middle/higher income. quality nutrient. athleticss niche. semi-ocassion Good place – SPID chief traffic country
7a ) hypertext transfer protocol: //www. bjsrestaurants. com/ – BJ’s Restaurant
TM – household owned. athleticss subject. segregation in – household pizza/sports bar Good place – SPID high traffic country
8a ) hypertext transfer protocol: //www. rudysbbq. com/page/home – Rudy’s Barbeque
TM – Country themed. household style/ cafeteria manner. mid/high income. revolved around convenience. Good Position – SPID high traffic
9a ) hypertext transfer protocol: //www. wienerschnitzel. com/ – Wienerschnitzel
TM – low income. convenience. German subject. “Americanized” niche. Poor place – viing with 3 other convenience based eating houses like metro and schlotzskys and other eating houses. 10a ) hypertext transfer protocol: //www. mcdonalds. com/us/en/home. hypertext markup language – McDonalds
















TM – Low income. convenience themed. Iconic repute. kids niche. Good
positioning – many locations iconic selling

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