The ability of globalization to shape our responses to view the world right now has gradually undergone changes. These developments have paved the way for the reconstruction and allowed the elimination of boundaries that have been brought about by the ability of individuals to increasingly recognize their roles in the world. At the same time, it has also allowed the media to adapt to such flattening by fostering responses that denote new ways of addressing the current trends. In the end, all these actions and reactions contribute to what the ‘flatness’ the world and societies are facing right now.
Reflecting on the lecture made by Thomas Friedman, it can be argued that indeed globalization has influenced the way actions and reactions are made by countries, institutions and individuals. It allowed a transformation like never before and provided the framework for intensifying the level of connection and interconnectedness among each actor involved (Friedman, 2005). By having the capability to actively adjust to these current trends, greater potential can be seen which would lead to further growth and openness. Linking this situation in media, it can be argued that these sectors of society has undergone and seen the transformation brought about by the ‘flattening’ process. Seeing this, there have been different ways wherein such process have become manifested. Take for example the TV industry particularly news has been constantly seeking new ways to incorporate reporting in a more holistic and inclusive level. It denotes having a multicultural task of transforming reporting into a whole new level by introducing correspondents that go beyond the traditional boundaries and provide news. Another significant attention that I saw the level of flattening take place was in the way newspapers have evolved its focus from a single target audience to a multicultural approach that caters the needs of the whole society.
Contrary to before that they offer both positions and collections to selected group of audiences, now every newspaper seeks to provide a myriad of topics that ranges from the ability of the US to address the needs of the economy today to the current policies enforced by China among its trading partners. This analogy greatly shows how this form of media has adopted to the increasing needs of the public and incorporating new schemes to make it more encompassing and facilitative for all. On the other hand, basing from my experience today, the victory of Slumdog Millionaire in recent Oscar’s greatly shows how the film industries have also undergone ‘flattening’. It was the ability of the film to transcend and become part of American mainstream that provides the framework that the sector has been incorporating a commitment towards diversity and multiculturalism. These actions allow the barriers of categorization to become limited and introduce the fact that such section can cater towards an industry that is adaptive to multiculturalism and change.
Using Friedman’s metaphor of ‘horizontalizing’, it can be seen that the media industry has slowly been recognizing the different trends that makes ‘flattening’ a reality. However, to fully recognize its potential and benefit from the process, individuals and industries would have to learn to adapt to this new platform. At the same time, this would require rethinking traditional notions of how media is facilitated to the public. By allowing the media to revamp its practices to coincide with these trends, it can allow each actor and member of this industry to gain a productivity boost that can generate compatibility and further transcend to the needs of audiences in the 21st centry.
ReferencesFriedman, T.L. (2005) The World is Flat in MIT World. Retrieved May 6, 2009 from,http://mitworld.mit.edu/video/266/