The price of gasoline in the U. S. Is relatively cheap, thus affecting the adoption of the non-ICE vehicles. In 2008, the average retail price of gasoline in the U. S. Was $3. 25 per gallon, with 14% as tax component. In the same year, the average price of gasoline in the I-J, Germany, and France were $7. 53, $7. 72, and $7. 53 with tax components of 161%, 170%, and 154% respectively. The movement from ICE powered vehicles to the non-ICE powered vehicles was due to signs of oil shortages and air quality concerns.
The government responded with the Clean Air Act in 1970 requiring cars to have catalytic converters to reduce pollutants. Other government intervention placing restriction on vehicle emission tankards forced the industry to launch research and development projects In battery powered electric vehicles. There are four major non- ICE design concepts, which are as follows: D HAVE, the use of on board electricity and gasoline to move the vehicle PHEW, the use of on board electricity and gasoline to move the vehicle and also ability to plug Into an external power outlet to recharge the battery.
EVE, the use of only electricity to move the vehicle and also ability to plug into an FCC, the use stacks of electrodes and electrolytes that generates electricity to move decide Page 1 of 2 The non-ICE vehicle market has gone through rough times in shaping the current, HAVE, PHEW, EVE, and Faces. The HAVE, PHEW, and EVE are different products but share some commonality by way of infrastructural needs. However, Faces appear to have a lower rate for adoption due to cost involved in providing the necessary infrastructure.
The approximate cost of providing installed fuel station for the FCC is $50,000. The comparable cost for the electric plug-in station is $3,000 to $6,000. Automobile companies need to continue investing in research and development in the non-ICE vehicles. It is their interest to improve fuel efficiency well above the tankards set by government imposed Corporate Average Fuel Economy (CAFE?) standards. A particular attention to improving the range of the vehicle is required. Rhea range of the vehicle is the distance of travel per charge and or full tank of gas. He miles per gallon (MPEG) is another attribute which is interrelated to the range. Rhea sales figures provided shows that in November 2009, Toyota Pries had 49. 7% of the total 19,334 Have sold in the US. Toyota Pries also happen to be the HAVE with the highest miles per gallon (MPEG) rating at 50. This clearly indicates that the mileage rating is an important attribute of the HAVE. Consider reducing the cost premium on the vehicles and articulating the long-term savings in non-ICE vehicle ownership.
The survey response regarding the likelihood of buying a PHEW with fuel savings of 75% shows a steep decline in chances of buying Ninth increasing cost premium. Lop vehicle for specific driving need by providing different cost options, guided by customer segmentation by driving mission. The high cost of the initial purchase Nil be addressed by focusing on providing options due to driving needs of the customer. This can be addressed by having different range points which will typically Imply reducing the battery packs in the vehicle.
Therefore, the price per vehicle can be reduced per specific need. The FCC appears to have a very low possibility of success, hence its research and investment funds will be reallocated. Partner with government, competitors, and other stakeholders to develop the infrastructure to support main stream adoption. Rhea major cost driver to the non-ICE vehicles is the battery. Therefore by scaling down the cost by driving needs, a prospect with a shorter commute distance can opt for a less costly version of a model with Just the right mix. With 2. Vehicles per household in the US, it expected that household will consider having a non-ICE decide in the mix for shorter commute and errands. To discontinue non-promising project will free up human resource and money to be used to improve other Investments. The freed up resource will support an increase in marketing related plan and implementation. Together with other government and other stakeholders, incentives will be sought to encourage non-ICE adoption by citing environmental Challenges to the country in specific and the earth in general.