Today, the corporate culture has a significant impact on the formationof firm’s internal “personality”. Recognizing the importance of corporateculture’s role, companies develop it to improve the way in which firm will beperformed over time.
Also it may serve as an indicator of companies’ ability tosurvive in the competitive arena through stating unique goals, ideas,relationships between staff, ethical norms and so on. Co-founder of Pardot,David Cummings, says: “Corporateculture is the only sustainable competitive advantage that is completely withinthe control of the entrepreneur. Develop a strong corporate culture first andforemost” (YouTube, 2011). Acer Inc.
also pays attention on creating its owncorporate culture with emphasizing its importance. Some companies base theircorporate culture on proposed by Goffee and Jones model (1998), who separatedit into 4 types: · Networked Culture (e.g. friendship,trust, loyalty);· Fragmented Culture (e.g. flexibility,autonomy, equality);· Communal Culture (e.
g. high energy,teamwork, high performance);· Mercenary Culture (e.g. passion, senseof purpose, energy).However, corporate culture ofAcer Inc.
does not belong to any of them, or it belongs partly taking someelements of these 4 types. Within its core values (described in Section 3),Acer Inc. looks for ways of how to positively influence company’s internaloperations. Passion, as part of the corporateculture, strongly connected with Acer’s mission statement.
The former CEO andChairman Wang (20..) stated that they had discovered a potential side of innovationindicated by “by bridging a gap between technology and people” and that passionfor innovation was shared between teammates. So being passionate has apotential influence on achieving company’s goals. Furthermore, passion refersto supporting people with a big care for them. For example, to supportchildren, Acer Inc.
has been sponsoring different educational centers to carefor young generation and prepare them for future life (YouTube, 2017). Jerouszel Bermudez, a girl from the poorfamily, had not even expected to study at college due to poor standard ofliving. Owing to Acer Inc., she was fully able to finish her education atcollege. She said: “I want to sponsor other children just like my sponsors didto me” (YouTube, 2017).
This is a strong way of influencing on people bymotivating them and, therefore, changing the world.Whenit comes to user-centric core value