Thanks to Increased connectivity, low cost and various benefits of using mobile phones It has become the most sought after technology In human history. In developing nations consumers are hungry for new technologies that give them an edge over their competitors such as video, SMS services and location services.
By bypassing traditional devices and going straight to using smart phones they have successfully been integrated to the new information grid keeping them more informed, educated and more in tuned to global forces in action. The mobile phone has essentially transformed not only how people interact with each other but how the world interacts with each other. By bypassing these traditional steps of improving infra structure and going straight to developing these technologies. Developing countries are on the path to catching up on Western developed economies.
My thesis deals with this widely believed idea of telecommunications bridging the gap between poor and rich countries. Buying power being the key component in this emerging telecommunications Industry. My thesis deals with the buying power of consumers and their effect on the Industry as a whole In developing countries. So the thesis focuses on those ‘highly engaged” is far greater than in the developing world. Digital engagement is a measure of how involved people through their buying power are connected with mobile and Internet, based on usage, behavior and attitudes toward digital media.
Research question: or check the ongoing trends of developing countries? or check the adoption of mobile phone in developing countries? To check the Influential factors in buying technology? Chapter 2 Literature review Summary This literature review offers insight into emerging markets for mobile phones and the effect that buying power of consumers have on increasing telecommunications in a country. Several credible studies point to the positive relation between buying power and increase ion technology usage.
Digital Divide: An Econometric Study of the Determinants in Information-poor Countersignatures(s): Testament Safari and Khalid’s Abaft The Pakistan Development Review, Volvo. 46, No. 1 rhea article explains the effects of growing interconnectivity among different economic divisions across continents. Growing businesses across nations are increasingly dependent on these technologies to remain competitive and grow. Although there are many constraints to developing countries acquiring and maintaining these telecommunications and expanding their range.
The digital revolution has not yet manifested itself properly in developing countries. Pakistan is at . 24 of the technology index out of 1 . And this study aims to suggest methods to improve on that including more openness to international trade and expanding the present budget of Pakistan telecommunications subsidies division. This study uses three freedom indicators, Inch in fact represent the economic, social and political infrastructure in the economy that create an environment conducive for the spread of modern technologies I. E. ‘CT. He study shows that income levels have a direct co-relation with technology development and progress specifically in a tertiary focused industry because higher income groups are more likely to adopt emerging technologies then lower income group. The study points to government policies being key determinant in any successful implementation and adoption of mobile technology. Telecommunications and Growth: Causal Model, Quantitative and Qualitative Vituperation(s): Kola Sweetheart Sahara and Paraphrased Chiaroscuro: Economic and Political Weekly, Volvo. 1, No. 25 Nun. 24-29, 2006), up. 2611-publishers by: Economic and Political Wastebaskets URL: http:// NNW. Astor. Org/stable/4418381 . The article deals with Telecommunications penetration in developing countries and how government policies have a inverse study empirically calculates different economic indicators to calculate that developing countries leap frog telecommunications by directly accessing mobile phone technologies and have certainly experienced increased connectivity.
The article tells us how telecommunications increase leads to lower costs of productions and is a key determinant of economic development. By foregoing fixed landlines construction governments in developing countries have bypassed the traditional methods of acquiring technologies and gone straight to investing in wireless technologies and mobile technologies. And the article points out that this policy has caused new dynamics to emerge between progress and technology and advancement. Although at the same time telephone line development has experienced stagnated growth patterns.
Most developing governments have adopted policies of deregulation to Jumpstarted telecommunications in their countries leading to JNI even distribution of telecommunications infrastructure. The biggest hurdle facing such countries is the adoptions efficiency in dealing with particular problems facing these countries and methods in disseminating some of the negative effects they face of quick adoption of technology such as terrorism. This article examines individuals ‘ computing adoption processes through the lenses of three adoption theories: Rogers s innovation diffusion theory, the Concerns-Based
Adoption Model, the Technology Acceptance Model, and the United Theory of Acceptance and Use of Technology. Including all three of the models, this article summarizes that technology adoption is a complex, inherently social, developmental process; individuals create their own realities and expectations in a very personal manner to augment their lifestyle choices and telecommunications play a big part of that. Thus, successfully facilitating technology adoption in developing countries includes social, demographical challenges that must be met first.
This article also souses on the effect of technology adoption on in formal businesses and their relation to developing new technologies and specifically mobile technology to gain competitive edge in their particular industry. The article supports the notion that to successfully implement mobile phone technology adoption cognitive, emotional and contextual concerns have to be met. The study suggests that to gain this slow and gradual introduction is the best strategy to minimize the negatives of quick adoption.
Judy van Billion and Paula Katz© 2000)Mobile phone adoption and usage increased aromatically and on an almost unprecedented scale as far as the history of technology adoption goes. However there is growing discontent that new APS and features are not really what users are looking for instead they want a more personalized service.. The article argues that this UN precedent growth in telecommunications especially in developing countries may have effects on the cognitive understanding of humans. Mobile phone has seen great growth and as far human understanding of telecommunications ‘technology is concerned that too has seen great growth .
Technology adoption, in general, has been widely studied and en proposed and tested. This paper investigates technology adoption models as a strategy to match mobile phone design to user’s technological needs and expectations. By matching users expectations with actual mobile technological advances actual results how mobile technology has changed societies. Ronald E. Rice and James E. Katz 2003)Results from a national representative telephone survey of Americans in 2000 show that Internet and mobile phone usage Nas very similar, and that several digital divides exist with respect to both Internet and mobile phone usage.
The study identifies and analyzes three kinds of digital divides for both the Internet and mobile phones?users/nonuser, veteran/recent, and continuing/dropout and similarities and differences among those digital divides based on demographic variables. Chase decisions were influenced by a multitude of reasons including price, availability and hype supported by media personalities endorsing certain mobile. The gap between different age groups and their usage of new mobile technologies is clearly explained as the gap between different age groups in term of technology adoption has lessened.
Different socio-economic background are now able to use cell technology with easy availability of this technology, there has been a momentous change in human behavior as well as our cognitive ability to understand these changes. (Ronald E. Rice and James E. Katz 2003)With established markets becoming saturated, multinational corporations (Macs) have looked towards countries that have growing middle classes and growing telecommunications industry to increase their revenues People in large and emerging markets such as Pakistan, India and China have ready access to voice and mobile data communications.
Even with limited funds these countries have experienced remarkable growth in their telecommunications industry and it sector and mobile phone use has exploded. The paper suggest that these consumers’ even with limited resources are more inclined to engage in g networking and are more in tuned to changing technological patterns then saturated markets in technologically developed countries. The result is an increasing emphasis on online promotions through social media outlets and greater interest of NC in locating to countries with sound telecommunications and mobile technology.
SKIS KOALA 2002) This paper analyzes the drivers of mobile phone expansion in emerging economies and the reason behind this growing trend. This paper analyzes both demand and supply side concerns over the need to slowly and gradually introduce central problem aim technologies on developing countries and the positives and negatives of such quick assimilation of new technology. The paper alludes to severe consequences for certain countries who have experienced negative results of such quick adoption of mobile technology such as terrorism in Pakistan.
The paper relates income levels to mobile phone adoption and correlates that fixed landlines ar ore then likely to also have mobile phones. So in reality this technology is more Irradiating and Ayes Gained 2008) The study points to the positive effects of mobile technology adoption on certain countries economies and that mobile phone usage has not only benefited businesses but the community at large. The paper therefore discusses the effects of sudden technology improvements on south Asian countries such as Pakistan and their effect on these nations.
Mobile phones have broadened the understanding of the populaces of these countries with wide parade use and adoption and therefore have a direct effect on alleviation of poverty and inequality. Increasingly competition between rivaling firms has cause mobile phone prices Mobile phones, now increasingly affordable and widespread in the developing world, have significant potential to extend social policy initiatives to the most rural and/or excluded groups in society, and thus have a direct impact on poverty and inequality.
Marketers realizing the potential benefits of mobile technology in reaching the masses have increasingly looked towards promotions and racketing through mobiles and a parallel industry has taken off which caters to exactly these need of the consumers. CHAPTER 3 METHODOLOGY Research type A cross-sectional, quantitative research design will be employed in the current study. rhea research design is cross-sectional because the participants will complete the survey at a single point in time determining their mobile preferences.
The design is quantitative because the goal of the current study is to determine the different reasons people buy mobile phones and adopt cell technology. Data type and research In the process to gather information about individuals who purchase Cells and to “hat extent their daily lives are interconnected and affected with the use of cell phones, primary as well as secondary data will be used. Sources of data For the purpose to collect secondary data, World Wide Web in general and previously-published surveys in particular will be used.
Libraries and their databases Nil also be used. For primary data interviews will be conducted with buyers and sellers of mobile phone technology and target (actual and potential) customers/ consumers. Population, Working population and planned sample he population of interest in the current study consists of all consumers using or have recently started using mobile technology. The targeted respondents are buyers “ho have bought their mobiles at a recent time and to ascertain what are the reasons that compelled them to buy mobile phones and how has it affected them.
Research Hypothesis HOI : there is no relation between buying power and occupation. HUH: there is no relation between buying power and technological reviews. HUH: there is no relation between buying power and friends and family influence. HUH: there is no relation teen buying power and mobile costs. HUH: there is no relation between buying power and social class. HUH: there is no relation between buying power and availability. HUH: there is no relation between buying power and price of mobile.
Techniques The technique used for carrying out the research would be Cross tabulation and frequencies charts. Data analysis performed. This study will also conduct inferential analyses to test the four hypotheses of the current study. All inferential tests will be conducted in SPAS. Graphs and tables would be used to represent the results. Data interpretation he results generated from SPAS would be compiled and would be analyzed using the tables, graphs and regression results.