Toothpaste Market Sample Essay

Toothpaste in the United States is a monolithic market. Gross saless are estimated $ 3. 133 million entire market gross revenues. devouring an norm of 895. 379. 714 tubings per twelvemonth. [ 8 ] Colgate- Palmolive ( stock symbol ( CL ) is publically traded on the New York Stock Exchange at $ 75

Colgate Toothpaste contributes
10 % or $ 1. 5 billion to the entire value of Colgate-Palmolive. [ 3 ] With a incursion of 76. 35 % . about 3/4 of the households in the United States have tried Colgate toothpaste at least one time. [ 8 ] Based upon past and current Colgate toothpaste market portion per centums. hereafter market portion can be expected to turn to enter highs. At the current rate of addition. market portion can be predicted to excel the five-year benchmark high of 37. 3 % to a new record of 37. 5 % in 2011. [ 3 ] Colgate must keep that taking place to guarantee future growing over the following several old ages. Dips in market portion have occurred in the recent yesteryear such as in 2008-2009. In order to keep current consumers and pull new possible users. it is imperative that Colgate vitalizes new or existing grasp among consumers for their toothpaste trade names

Colgate Toothpaste Target Consumer Profile
The over all mark consumer for Colgate’s many toothpastes are Black and Hispanic men/women aged 18-34 with a college instruction employed as professionals gaining $ 75. 000 or more. The mark consumer is presently married with kids. six old ages old or younger. life in places deserving $ 200. 000- $ 499. 000 in the top five media markets in the United States. [ 7 ] . [ 8 ] 2006 2007 2008-2009 2010 Percent Change 2. 00 1. 96 -4. 6 350. 00 % Market Share 35. 30 % 37. 30 % 32. 70 % 36. 20 % Percent Change Value $ 22. 124. 832 $ 22. 124. 833 $ 51. 904. 857 $ 37. 676. 156 Margin 18 % 18 % 18 % 18 % Entire Market Value $ 1. 106. 241. 637 $ 1. 128. 366. 470 $ 1. 076. 461. 612 $ 1. 114. 137. 768

Colgate Toothpaste Overall Target Market
Colgate has so many merchandises it becomes necessary to take schemes at a limited mark consumer. Based upon demographics supplied by MRI and Spectra. the mark consumer of Colgate is categorized as “younger hustling family” life within the mid-scale suburban mix community. The target’s life is centered on his/her household. The mark earns for there family. while equilibrating involvements and chases. Media choice. out-of-door activities and vicinity choice all mirror a household centric mark. The consumer lives in the midscale suburban mix puting the mark in the center of the socioeconomic ladder. The midscale suburban mix can be characterized by occupants that gaining a life in blue-collar occupations and live in older. modest places in ethnically diversity countries. [ 8