Toyota makes use of a number of retailers and dealership outlets for distribution of their products so as to reach maximum customers

Toyota makes use of a number of retailers and dealership outlets for distribution of their products so as to reach maximum customers. For distribution Toyota use showrooms, exhibition centers or even special events, which also adds to the marketing of the brand. There are a few retailers that also provide only Toyota spare parts and accessories. The company relies heavily on dealerships to sell their products to potential customers. Toyota vehicles in Qatar are sold through four main channels namely Toyota for Luxury Brand of vehicles, Toyopet for medium market, Corolla for compact vehicles and Netz for targeting customers with new values in the 21st century. Toyota has around 170 distributors in all the countries and regions worldwide that they are based in. Owing to their quality and reliability, Toyota have maintained their networks over not less than 10 years and the oldest one with 56 years.
Toyota consistently keeps its customers as their priority and is familiar with the importance of making its product accessible to the target audience the upper middle class, rural family. They sell their vehicles through dealerships and sales are made to costumers by the selling staff on one to one basis. The sales staff in all these dealerships works together in teams of seven or eight similar to their teams in the assembly plants. The staff is highly and extraordinarily skilled with not only sales but also product information, data collection, finance insurance and order taking. Toyota focuses on the ‘pull’ strategy and make cars that the customer demands. A pull strategy is where interest for a specific product or service is created within a target audience that then demands the product from channel partners. This causes the product to be “pulled” through the manufacturer’s sales channel. Channel levels consist of consumer marketing channels or the industrial marketing channels. A factor common among both channel levels is that both include the producer as well as the end customer. Zero level channel/ direct marketing channel, consists of a manufacturer directly selling to the end consumer. This might mean door to door sales, direct mails or telemarketing. First level channel, As the name suggests, the one level channel has an intermediary in between the producer and the consumer. Second level channels, two level channel involves the movement of goods from the company to an intermediary, from the intermediary to another and then to customer. Toyota uses all three channels to wilder their selling and make it available to everyone, everywhere. Toyota try to minimize supply chain costs and keep a reasonable service level along with having high quality products. They have organized suppliers into different tiers where the first level suppliers work in a product development team. The product development strategy is used when introducing new products in the current market. There are several tactics which can be applied for the product development strategy. These tactics will help the company attract customers and convert them to becoming brand loyal. The second tier suppliers make individual parts. In individual marketing, it is necessary to meet the demands of each person successfully. Technology has made remarkable advances and has helped in the promotion of individual marketing. This enables cross sharing of the personnel as Toyota sends their staff to the suppliers in case there is a work overload. Distribution locations are a crucial element of the land cruiser’s marketing mix. Toyota plans on expanding dealership operations in the heart of Qatar. Successful dealerships must be built in places with a high population growth rate and a steady economy. Rural areas such as al rayyan and al wakra have reached record levels of population growth in the past decade. With 70% of the population residing there, it’s the perfect place to sell the land cruiser. Toyota has grown rapidly in the Qatari market, which means they are constantly seeking new employees. On Toyota’s website, job postings for every Qatari state encourage applicants to become Toyota dealers. There are nearly unlimited options for choosing a location to distribute land cruisers. Oftentimes, dealership locations rely heavily on manufacturing plant locations. Introducing a new factory closer to, or within, the area will reduce transportation costs and overall pricing, further enticing rural consumers to purchase a land cruiser. In addition to this, Toyota is planning to construct a Research and Development facility in the same area. This would be a wise decision as land cruiser testing could take place in the same environmental conditions where the majority of land cruisers will be sold. The group is extensive using its dealership networks, authorized showrooms, service centers, E-commerce sites and direct selling agents to make land cruisers available to the customers. Land cruisers are sold through a channel of more than 175 distributors in 190+ countries and regions around the world.


I'm Sarah!

Would you like to get a custom essay? How about receiving a customized one?

Check it out